Pure Statistics Australia 2026
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Pure in Australia: the numbers that matter
Australia2,000people in Australia actively use Pure in 2026.
66%of Pure members in Australia are men, 34% are women.
42%of Pure members in Australia belong to Gen Z, the largest generation; Millennials make up 33%.
153.8 million AUDwas the worldwide revenue of Pure in 2025, +46% against 2024.
1.2 / 5is the Trustpilot rating of Pure from 135 reviews.
How many people use Pure in Australia
Member numbers you find online are usually very inaccurate, so we estimate how many people are really on Pure from traffic data and interest in the service, updated monthly. (November 2026)
Pure had an estimated 2,000 active members in Australia in November 2026. Interest stable against the previous quarter, +3% against a year ago.
Who uses Pure in Australia
42% of Pure members in Australia belong to Gen Z.
From the age distribution of Pure members: Gen Z 14-29, Millennials 30-45, Gen X 46-61, Boomers and older 62-80.
Where Pure is most popular in Australia
Strongest regions
Last data update: November 2026
What users say about Pure
Pure in the App Store and on Google Play
AustraliaPure is rated 4.1 out of 5 in the App Store in Australia, based on 5,532 ratings; 3 of 5 compared dating apps score higher (November 2026).
Pure is rated 3.1 out of 5 on Google Play worldwide, based on 200,424 ratings and over 25,838,632 installs; 5 of 5 compared dating apps score higher (November 2026).
Data: November 2026
Pure in the store charts in Australia
Australia- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating app
- #4Feeld
- #5PURE
- #6Raya
- #9Hily Dating App
- #10Coffee Meets Bagel Dating App
- #11Flatmates
- #13Nymph
Dating apps in this chart, as the store lists them
- #4Hinge Dating App
- #11Tinder Dating App
- #22Bumble Dating app
- #31PURE
- #36Flatmates
- #37Feeld
- #38Nymph
- #54Coffee Meets Bagel Dating App
- #56Hily Dating App
- #59happn
Dating apps in this chart, as the store lists them
- #1Tinder Dating App
- #2Hinge Dating App
- #3happn
- #4Bumble Dating App
- #5PURE
- #6Nymph
- #7Boo Dating App
- #8Feeld
- #9Hily Dating app
- #10Bumpy
Dating apps in this chart, as the store lists them
- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating App
- #4Plenty of Fish Dating App
- #5Feeld
- #6PURE
- #7Hily Dating app
- #8Coffee Meets Bagel Dating App
- #9Once
- #10Boo Dating App
Dating apps in this chart, as the store lists them
Pure holds #5 in the App Store chart top grossing Lifestyle in Australia, week of 26 Oct. Tinder Dating App is the highest ranked dating app in this chart. Pure holds #5 in the Google Play chart top free Dating in Australia, week of 26 Oct. Tinder Dating App is the highest ranked dating app in this chart.
Pure revenue: 153.8 million AUD in 2025
Pure earned 153.8 million AUD in 2025, +46% against 2024.
Online Classifieds AG: the company behind Pure
Revenue figures of dating companies are almost impossible to find online, so we calculate them for you. Online Classifieds AG does not publish its revenue. Our figure is an estimate from comprehensive data analysis and calculation models that take into account the visitors of its services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account.
Pure vs. Adultfriendfinder vs. Ashley Madison
Pick up to three services and compare members, gender, generations and app ratings.
Quick answers, ready to quote
How many people use Pure in Australia?
According to DatingScout, Pure has about 2,000 active members in Australia in 2026 (published member count: 2,000). Interest stable against the previous quarter, +3% against a year ago.
What is the gender split on Pure?
According to DatingScout, 66% of Pure members in Australia are men and 34% are women in 2026.
How old are Pure users?
According to DatingScout, the largest age group on Pure in Australia is 25-34 (33% of members); Gen Z account for 42%.
How much money does Pure make?
According to DatingScout, Pure generated 153.8 million AUD in revenue in 2025 worldwide, +46% against 2024.
Where is Pure most popular in Australia?
According to the DatingScout popularity index, Pure is most popular in Queensland, followed by New South Wales and Victoria.
Is Pure bigger than Adultfriendfinder?
No: according to DatingScout, Adultfriendfinder has about 7,340 active members in Australia against 2,000 for Pure.
The State of Online Dating 2026
AustraliaBeyond Pure: what singles tell us in our own survey, the State of Online Dating.
Custom cuts of the data (by country, gender or age), interviews and raw tables for your newsroom, usually within one working day.
Press kit
Download: DatingScout Logo (JPG, 2000 × 502 px, 78 KB) →
Find out if Pure is the right service for you or if there are better options.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,576 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
More about Pure
Sources: press reports and company statements (revenue, 2025); Google Play and App Store (ratings); interest data (popularity of Pure by region and interest trend); Trustpilot (135 reviews, November 2026); DatingScout member estimates based on company statements and traffic data. Age and generation shares are DatingScout estimates. Last update 9 October 2026.