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The State of Online Dating 2026

Australia and the World

Findings from the DatingScout research survey, which continuously asks visitors of our websites worldwide about their dating lives. All figures are free to use with a link to this page.

Country vs country
vs.
Share this study
The online dating industry in numbers
12.62 billion AUD
combined annual revenue of 72 companies
5.36 billion AUD
Match Group, the biggest company
2.87 billion AUD
Tinder, the biggest single service
55%
earned by companies from USA
Full online dating industry market analysis →

Findings worth a headline

  • Australia

    34.9%of online daters in Australia want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.

  • Australia

    27.2%of people looking for a dating site in Australia in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.

  • Australia

    28.2%of online daters in Australia want casual dating in 2026, 34.9% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).

  • Australia

    67.9%of online daters in Australia have never met a match in person in 2026; 32.1% have met at least one person and 1.8% say a relationship came out of online dating.

  • World

    17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.

  • Australia

    23.3%of people looking for a dating site in Australia in 2026 are women and 76.7% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).

  • World

    12.62 billion AUDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.

What singles search online

Relationship goals
Long-term relationships
34.9%
–
Casual relationships
28.2%
–
Flirting and fun dates
9.4%
–
Exploring my options
15.5%
–
Swinging & Open Relationships
5.5%
–
BDSM & Fetish dating
2.9%
–
Sugar Dating
3.5%
–
Polyamorous relationships
0.2%
–
Share who want a long-term relationship, by country
Hungary
69.7%
Denmark
65.9%
Sweden
59.2%
Brazil
51.9%
Finland
51.4%
Austria
46.8%
France
46.7%
Switzerland
46.1%
Germany
44.3%
New Zealand
40.8%
UK
39.5%
USA
38.3%
Spain
36.6%
Netherlands
35.7%
Australia
34.9%
Hong Kong
34.5%
Italy
32.4%
Singapore
31.6%

Italy and Spain are the editions where casual outranks long-term (32.5% vs 32.4%, 38.8% vs 36.6%). In Brazil, Denmark, Finland, Hungary and Sweden more than half of all online daters want commitment.

DatingScout, The State of Online Dating 2026

Cheating? Not everyone searching is single

Relationship status
Single: 72.8%Married: 14.5%It’s Complicated: 7.1%In a Relationship: 5.6%
Australia
Single: –Married: –It’s Complicated: –In a Relationship: –
Single72.8%–
Married14.5%–
It’s Complicated7.1%–
In a Relationship5.6%–
27.2%Australia
of online daters say they are not single: married, in a relationship, or “it’s complicated”.
Share of online daters who already have a partner, by country
Italy
37.6%
Switzerland
33.5%
Germany
31.2%
Netherlands
29.6%
Singapore
29.6%
Austria
28.8%
Australia
27.2%
Hong Kong
26.3%
UK
26%
Spain
23%
New Zealand
22.8%
USA
21.8%
Finland
21.4%
Brazil
20.8%
Sweden
19.1%
Denmark
18.2%
Hungary
17%
France
15.3%

Italy (37.6%) has the most attached searchers, followed by Switzerland 33.5% and Germany 31.2%. France is the outlier at 15.3%.

DatingScout, The State of Online Dating 2026

Countries compared: where commitment is the norm

Want a long-term relationship
34.9%Australia
38.3%USA
Want casual dating
28.2%Australia
21.1%USA
Men / women ratio
MenWomen
Australia
77%
23%
USA
70%
30%
Average age
45.8Australia
39.5USA
Not single
27.2%Australia
21.8%USA
All countries
Rank by
Country Long-term Casual dating Men / women Avg. age Not single
Hungary 69.7% 17.9% 55 / 45 45.8 17%
Denmark 65.9% 18.9% 58 / 42 50.1 18.2%
Sweden 59.2% 15.7% 59 / 41 49.5 19.1%
Brazil 51.9% 24.8% 57 / 43 43.6 20.8%
Finland 51.4% 22.1% 76 / 24 47.7 21.4%
Austria 46.8% 24.3% 75 / 25 45.5 28.8%
France 46.7% 35% 70 / 30 41.1 15.3%
Switzerland 46.1% 24.6% 74 / 27 46.8 33.5%
Germany 44.3% 23.9% 76 / 24 46.2 31.2%
New Zealand 40.8% 19.5% 69 / 31 44.5 22.8%
UK 39.5% 22.7% 72 / 28 44.6 26%
USA 38.3% 21.1% 70 / 30 39.5 21.8%
Spain 36.6% 38.8% 80 / 20 42.6 23%
Netherlands 35.7% 18.8% 79 / 22 47.4 29.6%
Australia 34.9% 28.2% 77 / 23 45.8 27.2%
Hong Kong 34.5% 20.5% 75 / 25 37.2 26.3%
Italy 32.4% 32.5% 77 / 23 47 37.6%
Singapore 31.6% 22.9% 73 / 27 35.6 29.6%

Does online dating actually work?

People met in person via online dating
Nobody yet
67.9%
–
1 to 3 people
16.1%
–
4 to 10 people
7.1%
–
More than 10 people
7.1%
–
A relationship came out of it
1.8%
–
Reading the numbers
5 in 8
say the conversation stays chat only: they have never met an online match in person.
38%
have met at least one person; 4.9% have met more than ten.
4.7%
say a relationship came out of it, roughly one in 8 of those who met someone.

Sugar dating, swinging & BDSM: who wants what

Swinging & Open Relationships
5.5%Australia–
BDSM & Fetish dating
2.9%Australia–
Sugar Dating
3.5%Australia–
Polyamorous relationships
0.2%Australia–
Men vs. women: Australia
MenWomen
Swinging & Open Relationships
6.2%
3.5%
men 1.8× as often
BDSM & Fetish dating
3.5%
1%
men 3.5× as often
Sugar Dating
2.3%
7.1%
women 3.1× as often
Polyamorous relationships
0.2%
0%
equal

17.3% of women aged 18-29 name sugar dating as their goal, among women 45 and older it is just 1.2%.

DatingScout, The State of Online Dating 2026

What rules someone out instantly

Deal-breakers
Uses drugs
46.3%
–
Drinks too much
44.4%
–
Has high debt
35.2%
–
Is significantly overweight
37%
–
Smokes regularly
46.3%
–
Wants an open relationship
29.6%
–
Has an OnlyFans account
27.8%
–
Still lives with parents
13%
–
Spends hours a day on social media
24.1%
–
Is unemployed
20.4%
–
Cheated in a past relationship
16.7%
–
Has had many sexual partners
20.4%
–
None of these
11.1%
–
Is too short for me
13%
–
Goes to therapy
18.5%
–
Has opposite political views
13%
–
Already has children
13%
–
Doesn’t want children
5.6%
–
Has a different religion
9.3%
–

Asked what rules a match out instantly, only 14.3% say none of these applies. The top deal-breaker, “Uses drugs”, is named by 51.2%, 7 times as often as “Has a different religion” (7.2%).

DatingScout, The State of Online Dating 2026

Would you date someone who…

Men vs. women: yes or no: World
YesNo
Would you be in a relationship with someone who publishes erotic content on OnlyFans? World
Men
54.8%
45.2%
Women
28.6%
71.4%
Could you imagine an open relationship? World
Men
55.2%
44.8%
Women
41%
59%
Would you date someone who cheated in a previous relationship? World
Men
73.3%
26.7%
Women
57%
43%
Would you date someone who smokes regularly? World
Men
67.1%
32.9%
Women
47.7%
52.3%
Would you date someone who is currently unemployed? World
Men
81.1%
18.9%
Women
44.1%
55.9%
Would you date someone who earns much less than you? World
Men
91%
9%
Women
63.8%
36.2%
Would you date someone with completely different political views? World
Men
81.1%
18.9%
Women
68.4%
31.6%
Would you date someone who uses AI to write their dating messages? World
Men
45.4%
54.6%
Women
37.8%
62.2%
Would you date someone who has children from a previous relationship? World
Men
71.5%
28.5%
Women
72.3%
27.7%
Australia: not enough answers yet, the world is shown
Does it matter to you how many people your partner has slept with?
World
Men
65%
9.8%
20.3%
Women
42.7%
11.5%
39.6%
  • No, not at all65%42.7%
  • Yes, I prefer little sexual experience9.8%6.3%
  • Yes, a high number would rule them out4.9%11.5%
  • I don’t want to know the number20.3%39.6%
Australia: not enough answers yet, the world is shown
How much older or younger may your partner be?
World
Men
26.2%
21.7%
15.2%
36.9%
Women
34%
28.2%
31.1%
  • About my age (up to 5 years)26.2%34%
  • Up to 10 years older or younger21.7%28.2%
  • More than 10 years is fine15.2%6.8%
  • Age doesn’t matter36.9%31.1%
Australia: not enough answers yet, the world is shown
Do you want to get married one day?
World
Men
22.3%
32.3%
29.7%
15.7%
Women
34.7%
37.6%
13.9%
13.9%
  • Yes, definitely22.3%34.7%
  • Maybe, with the right person32.3%37.6%
  • No, marriage isn’t for me29.7%13.9%
  • I don’t care either way15.7%13.9%
Australia: not enough answers yet, the world is shown
Who should pay on the first date?
World
Men
19.4%
43%
33.3%
Women
21.4%
24.5%
49%
  • Whoever asked for the date19.4%21.4%
  • The man43%24.5%
  • Split the bill33.3%49%
  • Whoever earns more4.2%5.1%
Australia: not enough answers yet, the world is shown
How tall should your partner be at least?
World
Men
59.5%
19.8%
9.1%
Women
25.5%
23.6%
19.8%
12.3%
8.5%
  • Height doesn’t matter59.5%25.5%
  • At least 160 cm19.8%7.5%
  • At least 170 cm9.1%23.6%
  • At least 175 cm5.8%19.8%
  • At least 180 cm2.5%12.3%
  • At least 185 cm1.2%8.5%
  • At least 190 cm2.1%2.8%
Australia: not enough answers yet, the world is shown
And how tall are you?
World
Men
10.3%
12.4%
39.7%
30.2%
Women
17.9%
41.5%
34%
  • Under 160 cm10.3%17.9%
  • 160 to 169 cm12.4%41.5%
  • 170 to 179 cm39.7%34%
  • 180 to 189 cm30.2%2.8%
  • 190 cm or more7.4%3.8%
Australia: not enough answers yet, the world is shown

What they want in a partner

Most-wanted personality traits
Sense of humor
57.2%
–
Open-minded
55.1%
–
Compassionate
46.3%
–
Verified profile
38.9%
–
Loves traveling
26.9%
–
Enjoys cooking
24.8%
–
Into music/musician
21.8%
–
Homeowner
24.7%
–
Family-oriented
21.7%
–
Enjoys reading
16.4%
–
Most-wanted physical traits
Long hair
38.8%
–
Slim build
40.5%
–
Doesn’t matter
32.5%
–
Athletic build
33.2%
–
Curvy
29%
–
Short hair
28.2%
–
Tall
26.4%
–
Clean-shaven
18.9%
–
Short
18.8%
–
Tattoos
14.8%
–
Where men and women differ most in what they want in a partner: Australia
MenWomen

Share of men and of women who want this trait in a partner, sorted by the gap in percentage points.

Partner: Homeowner
19%
42.7%
Partner: Family-oriented
18.8%
30.1%
Partner: Open-minded
57.9%
46.7%
Partner: Enjoys cooking
22.3%
33.3%
Partner: Compassionate
44%
54.9%
Partner: Loves traveling
24.5%
35.4%
Partner: Fitness enthusiast
21.4%
13%
Partner: Enjoys reading
14.4%
22.8%

Who’s actually dating online

76.7%Australia
men
23.3%Australia
women
46Australia
years old on average
34.6%Australia
Millennials, the largest generation
Age
8.5%
–
16%
–
21.2%
–
26.2%
–
16.9%
–
11.3%
–
18-24
25-34
35-44
45-54
55-64
65+
Generation
Gen Z
15.7%
–
Millennials
33.8%
–
Gen X
34.8%
–
Baby Boomers
15.7%
–
Men / women, by country
Hungary
55 / 45
Brazil
57 / 43
Denmark
58 / 42
Sweden
59 / 41
New Zealand
69 / 31
France
70 / 30
USA
70 / 30
UK
72 / 28
Singapore
73 / 27
Switzerland
74 / 27
Austria
75 / 25
Hong Kong
75 / 25
Finland
76 / 24
Germany
76 / 24
Italy
77 / 23
Australia
77 / 23
Netherlands
79 / 22
Spain
80 / 20
MenWomen

76.7% men, 23.3% women among the online daters in Australia in 2026; Hungary has the most balanced pool at 55 / 45, Spain the most male-heavy at 80 / 20.

DatingScout, The State of Online Dating 2026
Average age, by country
Denmark
50
Sweden
50
Finland
48
Netherlands
47
Italy
47
Switzerland
47
Germany
46
Australia
46
Hungary
46
Austria
46
UK
45
New Zealand
45
Brazil
44
Spain
43
France
41
USA
40
Hong Kong
37
Singapore
36

Hungary (45.4%) is closest to gender parity, followed by Brazil 43.3% and Denmark 41.6%. Singapore has the youngest respondents at 35.6 years on average, Denmark the oldest at 50.1.

DatingScout, The State of Online Dating 2026

Children: have them, want them?

Children
I have children, no more planned
33.9%
–
No children, and I don’t want any
28.6%
–
No children, and I want them
26.8%
–
Undecided
3.6%
–
I have children and want more
7.1%
–

38.7% already have children; 27% want children or more of them. 23.6% are decided against.

DatingScout, The State of Online Dating 2026

Education, work & background

Education
College Graduate/Bachelor’s Degree
28.3%
–
Postgraduate (Master’s or PhD)
15.3%
–
High School Graduate
22.3%
–
Some College
14.7%
–
Vocational/Technical Training
9.9%
–
Other
9.5%
–
Work status
Full-time Employee
51.5%
–
Part-time Employee
15.3%
–
Unemployed
12%
–
Entrepreneur
11.5%
–
Freelancer
8.2%
–
Retired
1.2%
–
Ethnicity
White
74.1%
–
Asian
7.6%
–
Mixed/Other
8.7%
–
Latin
2.4%
–
Black
2.1%
–
Indian
4.3%
–
Arabic
0.7%
–

Free or paid? How singles use dating apps

Time available for dating
I can spend a few hours a week
45.8%
–
I have plenty of time to dedicate
40.7%
–
I have limited time
13.5%
–
Preferred type of dating site
Free with ads
40.8%
–
Affordable options
39.4%
–
Premium features
19.8%
–

19% would pay for premium features; 47% prefer free with ads.

DatingScout, The State of Online Dating 2026

How big is the online dating industry? Revenue, companies and brands

The most comprehensive online dating revenue analysis on the internet

12.62 billion AUD
combined annual revenue of 72 companies
5.36 billion AUD
Match Group, the biggest company
2.87 billion AUD
Tinder, the biggest single service
55%
earned by companies from USA

Online dating industry revenue 2026: who earns the 12.62 billion AUD? Match Group takes 43% of a market of 72 companies

Match Group
TinderHingeMatchOkCupidPlenty of FishPairsThe LeagueChristianMingleHerPOFMeeticAzarChispaBLKOurTimeZusammen.deLexaBlackPeopleMeet+12
43%
5.36 billion AUD
Hello Group
TantanMomo
18%
2.28 billion AUD
Bumble Inc
BumbleBadooHot or NotChappyFruitzBumble For Friends
12%
1.49 billion AUD
Grindr Inc
Grindr
5%
676.8 million AUD
FriendFinder Networks Inc.
AdultfriendfinderSexfinderCollarspace
4%
485.6 million AUD
ParshipMeet Group
eharmonyMeetMe!SkoutTaggedParshipElitePartnerLovooeDarling+2
4%
477.9 million AUD
66 other companies
FeeldSDCMilfAreaHappnC-DateJoyceiDatesSwinging HeavenCupidMambaSolos HolidaysIllicit Encounters+166
15%
1.85 billion AUD
The biggest dating companies by revenue, latest fiscal year
Match Group
5.36 billion AUD
Hello Group
2.28 billion AUD
Bumble Inc
1.49 billion AUD
Grindr Inc
676.8 million AUD
FriendFinder Networks Inc. *
485.6 million AUD
ParshipMeet Group
477.9 million AUD
Spark Networks
288.9 million AUD
PE Digital GmbH
184.7 million AUD
Ruby Life Inc. *
127.7 million AUD
Feeld
126.7 million AUD
SDC Media LLC *
120.3 million AUD
Matrimony.com Limited
84.2 million AUD
Digital Innovation Network Sp. z o.o.
61.4 million AUD
HAPPN
60.7 million AUD
People Interactive (India) Private Limited *
55.4 million AUD
The biggest dating services by revenue
Tinder
2.87 billion AUD
Bumble
1.2 billion AUD
Hinge
1.06 billion AUD
Grindr
676.8 million AUD
Badoo
280.9 million AUD
Pure
153.8 million AUD
Feeld
126.7 million AUD
SDC *
120.3 million AUD
Yubo
100.6 million AUD
MilfArea
61.4 million AUD
Happn
60.7 million AUD
C-Date
50 million AUD
Where dating revenue is earned: by the companies' home country
USA
6.93 billion AUD
Germany
753.5 million AUD
UK
358.3 million AUD
India
186.4 million AUD
Luxembourg
92.1 million AUD
France
69.6 million AUD
Poland
61.4 million AUD
Russia
27.2 million AUD
Finland
20.2 million AUD
Switzerland
19.5 million AUD

Companies from USA earn 6.93 billion AUD of the 12.62 billion AUD: 55% of the market. Germany is a distant second with 753.5 million AUD.

DatingScout, The State of Online Dating 2026
Revenue of the listed companies, 2020 to 2025
billion AUD per fiscal year
Companies in the chart
Match GroupHello GroupBumble Inc
0246 202020212022202320242025 MatchMatch Group 2020: 3.68 billion AUDMatch Group 2021: 4.59 billion AUDMatch Group 2022: 4.91 billion AUDMatch Group 2023: 5.18 billion AUDMatch Group 2024: 5.35 billion AUDMatch Group 2025: 5.36 billion AUDHelloHello Group 2020: 3.54 billion AUDHello Group 2021: 3.52 billion AUDHello Group 2022: 2.83 billion AUDHello Group 2023: 2.6 billion AUDHello Group 2024: 2.23 billion AUDHello Group 2025: 2.28 billion AUDBumbleBumble Inc 2020: 830 million AUDBumble Inc 2021: 1.17 billion AUDBumble Inc 2022: 1.39 billion AUDBumble Inc 2023: 1.62 billion AUDBumble Inc 2024: 1.65 billion AUDBumble Inc 2025: 1.49 billion AUD
Revenue by service, 2020 to 2025
billion AUD per fiscal year
Show the revenue of
TinderBumbleHinge
01234 202020212022202320242025 TinderTinder 2021: 2.54 billion AUDTinder 2022: 2.76 billion AUDTinder 2023: 2.95 billion AUDTinder 2024: 2.99 billion AUDTinder 2025: 2.87 billion AUDBumbleBumble 2021: 813 million AUDBumble 2023: 1.3 billion AUDBumble 2024: 1.33 billion AUDBumble 2025: 1.2 billion AUDHingeHinge 2022: 436 million AUDHinge 2023: 610 million AUDHinge 2024: 847 million AUDHinge 2025: 1.06 billion AUD
The companies behind the dating services in Australia
top 15 companies
CompanyServices on this siteRevenue
Match GroupUSA OkCupid, Tinder, Match, Plenty of Fish, Hinge, Her, The League, ChristianMingle, Pairs, Meetic ES, Azar DE, Chispa, BLK, OurTime, Zusammen.de DE, Lexa NL, BlackPeopleMeet, Lavalife, Chemistry, DateHookUp, BBPeopleMeet, LDSPlanet, BlackChristianPeopleMeet, SeniorBlackPeopleMeet, LoveAndSeek, IndiaMatch, Upward, Stir 5.36 billion AUD2025
Hello Group Tantan, Momo 2.28 billion AUD2025
Bumble IncUSA Badoo, Bumble, Fruitz, Bumble For Friends, Hot or Not DE, Chappy DE 1.49 billion AUD2025
Grindr Inc Grindr 676.8 million AUD2025
FriendFinder Networks Inc.USA Adultfriendfinder, Collarspace, Sexfinder 485.6 million AUD2026 *
ParshipMeet GroupGermany eharmony, MeetMe!, Skout, Tagged, Parship, ElitePartner DE, Lovoo, eDarling DE, GayParship, AcademicSingles.ch DE 477.9 million AUD2025
Spark NetworksUK Zoosk, SilverSingles, Jdate, AttractiveWorld, LDS Singles, Lov, 60sDating, SilberSingles DE, EliteRencontre FR, ElitSinglar SV, Partner med Niveau DA, Elittars HU 288.9 million AUD2022
Ruby Life Inc.Canada Ashley Madison, ePassion 127.7 million AUD2026 *
SDC Media LLCUSA SDC 120.3 million AUD2026 *
Matrimony.com LimitedIndia BharatMatrimony, Kerala Matrimony, Tamil Matrimony, Doctors Matrimony 84.2 million AUD2025
Digital Innovation Network Sp. z o.o.Poland MilfArea 61.4 million AUD2024
HAPPNFrance Happn 60.7 million AUD2024
People Interactive (India) Private LimitedIndia Shaadi, Sangam 55.4 million AUD2024 *
Interdate SALuxembourg C-Date, C Date ES 50 million AUD2025
be2 S.à r.l.Luxembourg be2, Singles50, 30sDating, Zusammen.at DE, Solteros50 ES, Solteros con Nivel ES, 50sdating, VerliebtAb40 DE, KultivierteSingles DE, Single40sDating, Single60sDating, Zusammen.ch DE 42 million AUD2025

How we get this revenue data

45 companies

Published figures, taken from annual reports, stock exchange filings and the company registers of each home country, latest fiscal year available.

27 companies *

Modelled by us where nothing is published: from visitor numbers, the published revenues of comparable companies, stock market data, company size and growth trends.

72 companies

Every company behind a dating service we review, checked again every month and converted at a fixed yearly rate. Quote freely with a link to this page.

* Estimate. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into AUD at a fixed yearly rate. Free to quote with a link to this page.

Quick answers, ready to quote

What percentage of online daters want a long-term relationship?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 40.7% of people looking for a dating site want a long-term relationship and 23.8% want something casual; the share wanting commitment ranges from 31.6% in Singapore to 69.7% in Hungary.

Which country has the most commitment-minded online daters?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), Hungary has the highest share of online daters seeking a long-term relationship at 69.7%, followed by Denmark (65.9%) and Sweden (59.2%); Singapore has the lowest at 31.6%.

How many people on dating sites are not single?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 25.6% of people searching for a dating site are not single: 12.2% are married, 6% in a relationship and 7.4% say “it’s complicated”; the share peaks at 37.6% in Italy and is lowest in France at 15.3%.

What is the average age of online daters?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the average online dater is 43 years old (median 43); Millennials is the largest generation at 34.6%, and the average age ranges from 35.6 in Singapore to 50.1 in Denmark.

What is the gender split on dating sites?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 70.9% of people looking for a dating site are men and 27.4% are women; the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).

How many online daters actually meet someone in person?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 62% of online daters have never met a match in person, 38% have met at least one person, 4.9% have met more than ten, and 4.7% say a relationship came out of online dating.

What is the biggest deal-breaker in dating?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most common dating deal-breaker is “Uses drugs”, named by 51.2% of online daters, followed by “Drinks too much” (38.6%) and “Has high debt” (37.7%); only 14.3% have no deal-breaker at all.

Would people be in a relationship with someone with an OnlyFans account?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 47.8% of online daters would be in a relationship with someone with an OnlyFans account outright or under conditions, 52.3% would rather not or never.

What do online daters look for in a partner?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most wanted partner traits are “Sense of humor” (51.4%) and “Open-minded” (49.8%), ahead of any physical trait; the most wanted physical trait is “Long hair” at 39.7%.

How common is sugar dating?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 3.9% of all online daters name sugar dating as a goal, rising to 17.3% among women aged 18 to 29 and falling to 1.2% among women 45 and older.

Will online daters pay for a dating app?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 19% of online daters are willing to pay for premium features, 34.1% want affordable options and 47% prefer a free service with ads.

How big is the online dating industry?

According to the State of Online Dating 2026 by DatingScout, the 72 companies behind the dating services it reviews earn a combined 12.62 billion AUD a year; Match Group is the largest with 5.36 billion AUD (43% of the total), and companies from USA account for 55% of industry revenue.

What is the highest-grossing dating app?

According to the State of Online Dating 2026 by DatingScout, Tinder is the highest-grossing dating app with 2.87 billion AUD in annual revenue, ahead of Bumble (1.2 billion AUD) and Hinge (1.06 billion AUD).

Methodology

This page is based on what we ask our readers in 18 countries, constantly updated. All figures may be quoted freely, please link to this page as the source.

For the revenue figures we connect 8 different data sources. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into AUD at a fixed yearly rate.

How to cite this study
DatingScout (2026). The State of Online Dating 2026: Online Dating & Dating App Statistics Australia vs. the World 2026. Retrieved from https://www.datingscout.com.au/online-dating-statistics

All figures and charts: CC BY 4.0. Free to use in articles, reports and broadcasts with a credit to DatingScout and a link to this page.

How we get this data

53,902

people answered our dating quiz in 18 countries since January 2025

21,576

of them completed the whole quiz

5,590

votes on the opinion questions, drawn at random per run

18

countries with figures of their own, the rest counts toward the world

376

dating services reviewed by our editors, with their data checked every month

18

experience reports sent in by readers

Press contact
Chris Pleines
Founder of DatingScout and Author of the book "Online Dating for Dummies"

Custom cuts of the data (by country, gender or age), interviews and raw tables for your newsroom, usually within one working day.

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