Hinge is not your regular dating app. Founded in 2012, Hinge has undergone a major rebranding in 2015. Instead of spending time mindlessly swiping users based on appearance, Hinge switched its mission in becoming a platform that is rooted in finding relationships.
The site promotes that its users delete the app once they find their rightful match. After its acquisition by the Match Group (same owner of Match.com) early in 2019, it underwent again a redesign to further advocate that it is an app for relationships, not just casual hookups.
Hinge has a promising commitment to singles who are tired of mindless swiping, and who actually want to have decent conversations. Find out in our full review below how Hinge works toward this idea and if it truly works in real-life dating.
Why Is It "Designed to be Deleted"?
Hinge wants their members to delete their app once they find a date they really connected with. Hinge believes that in today's modern times, most singles rely on dating apps to find someone they can be with. However, most popular dating apps don't exactly provide a platform conducive for finding serious relationships. These apps advocate for mindless swiping, which are all based on appearance.
Hinge redesigned their dating app to support singles who are looking for something more serious than a casual affair. They want their users to not spend too much time on their app.