BeautifulPeople is a dating and social networking platform wherein current members have the power to vote for aspiring applicants to become a member of the dating community. The criteria for judging are the applicants’ appearance which can be seen through the photos they upload, as well as their personalities, which are brought to light by their self-written ‘About Me’ paragraphs.
BeautifulPeople was initially launched in Denmark back in 2002. Then it was released in the United States and the United Kingdom in 2005. Due to its positive reception, it finally went global in 2009. Yet, BeautifulPeople received a couple of controversies and criticism due to its exclusivity and membership process. It was also attacked by hackers that undermined the membership process and even leaked private data of the website’s members. Nevertheless, the website still holds its integrity.