| Overall impression |
| Overall impression | | |
| Summary |
| Summary | - Members of the dating app are looking for serious relationships
- Contacting features are free to use
- There number of fake profiles is very minimal
- Member profiles are substantially filled out
- Only available as a mobile app
| - OkCupid has a large and active user base
- Match suggestions are based on personality compatibility
- Core features can be used free of charge
- Free members can’t see those who like them
- OkCupid app can be downloaded in the Apple App Store and Google Play Store
|
| Members |
| Members | | |
| Free Services |
| Free Services | - View members’ complete profiles
- Send messages to mutual matches
- See who sent you likes
| - Account registration
- Messaging other users
- Keeping track of who you like
- Match searching
- Use of basic search filters
- Browse member profiles
- Participate in Double Take
|
| Fee based Services |
| Fee based Services | - Send unlimited likes
- See everyone who likes you in one place
- Set advanced preferences
| - See who likes you
- Message read receipts
- No ads
- Use of advanced search filters
- Daily auto boost
- Message priority
- See public question answers
|
| Costs and Prices |
| Costs and Prices | Preferred Member - 1 Month:
15.49 AUD / Month - 3 Months:
10.35 AUD / Month - 6 Months:
7.52 AUD / Month
| A-List Basic Subscription - 1 Month:
55.43 AUD / Month - 3 Months:
36.96 AUD / Month - 6 Months:
27.71 AUD / Month
|
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